If there's one kind of company that knows just how to rebrand, it's a failed MLM after having a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced straight back from the run-in with the USDA in the proper execution of a brandname, shiny new MLM: Pure Haven Essentials.
Sound right? In any event, here's the total review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which shut down after multiple USDA investigations into the business that found toxic chemicals in their products…despite their slogan being “quality products without harmful chemicals.
Not just that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the business wasted no time. They shut down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time around it is apparently legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be the main Direct Selling Association remains pending.
Since re-launching they appear to have replaced their leadership more than once. Joe Ochoa was announced as their latest CEO back in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for almost 4 years.
According to his LinkedIn profile, he's only their interim CEO, so that it seems like the business remains in an important transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe they can turn the business around.
Simply how much does Pure Haven Essentials cost?
It costs $99 to join and purchase the Pure Havens Essentials Business Kit, including a number of products that may be sold.
Additionally, you need to do at least $300 PV monthly to keep active.
Recap
Overall, they've got a legit compensation plan. Not just is it transparent and fairly easy, nonetheless it clearly focuses some attention on personal product sales and not merely recruitment. The fact that even the greatest rankings have to help keep selling $1,000+ in product monthly means that this MLM is less scammy than many.
Run-ins with the USDA previously regarding toxic ingredients are pretty alarming, though. Hopefully they've got that looked after completely, but it's still only a little early to say.
But you've GOT to build up a HUGE downline to accomplish well in any MLM, and that's hard enough to accomplish at very well-established companies with perfect records.
Trying to accomplish it at an organization with a huge red mark on the record could be nearly impossible scam risk.
But if you like automated ways to create passive income, there are better ways.
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